Internet Marketing Basics

How to build a successful home business.

(c)Copyright 2004 by Sonya Anderson

First and foremost I must say that building a home business is a tough but a beneficial accomplishment. Many analysts say that 3 out of 4 home businesses fail, whether that has to do with the entrepeneur quitting before they gave it a real chance, or if it's based on a financial need. Most people will need to work outside of the home at the same time as building their home business.

Does it feel like you are working 24/7 on your out of home job and building your home business? My guess is yes it does. Success comes to those who have the most patience, business smarts, and money behind them. You can not do it without investing some money and taking the time to do some marketing research on your product and community needs.

The different areas that your money may need to be invested in are building a web site, optimising that site, and building your clientele. Whether it may be online advertising that you opt for, or simply advertising in your local community, it will take time and some money.

The first thing is to find your first potential clients, and then build from there. Word of mouth is still the best promotion that a small business can have. When you get a lead from someone concerning a potential client, follow it up. Following up may lead to a client or to other potential clients.

Try to build your own opt-in email list as well. Email, by far, is the most beneficial form of communication to the small business owner. Telephone communication is still the best, but may not be necessary if your client is accute to email communication. Respond to your emails immediately. While you may have opted for an auto responder on your email, you should still respond personally, using the client's name, as soon as you possibly can.

Follow up after you have concluded your business dealings to ensure customer satisfaction. A satisfied customer will return your investment two fold. Also think about doing charity work within the realm of your business community. While plenty of time and effort goes into charity work, the charm is the end result of the self satisfaction that you were able to help out someone in need with your expertise and then the result from the word of mouth from the community of what your business did for them.

Don't give up in the short term on your small business. Try to keep building on it, being creative with your marketing and building of your clientele. It may just be profitable for you. Being your own boss has it's benefits!

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This article was first published on 9th December 2004 as part of Issue #80 of NJAE. For more like this, please visit us at http://annamarketing.com and subscribe to Not Just Another Ezine.