Internet Marketing Basics

10 Ways To Get Incoming Links To Your Website
By James Woolley


Obtaining incoming links to your website fulfills two main
objectives. Firstly it increases the traffic you could
potentially receive to your site because the more links you
have the more traffic you should receive, and secondly, by
obtaining links from pages with a good page rank you can
increase your own page rank which, although not the deciding
factor, will help boost your ranking in the search engines.

Listed below are ten ways in which you can obtain these
sought-after links.

1. Exchange Links With Other Websites

This process, known as reciprocal linking, is common place
on the internet, and is something most webmasters do.
However, while it's something you should do, it's important
to note that search engines place more importance on one-way
links than two-way or reciprocal links.

2. Submit Your Website To Directories

This is a good way of getting one-way links to your site (if
a reciprocal link is not required). There are numerous
directories you can submit to, offering both free and paid
submissions. When deciding on whether paid submissions are
worth it, you should look at the page where your link is
expected to appear and see if it has a reasonable page rank,
and the number of other links that appear on that page, with
the fewer the better.

3. Build A Network Of Websites And Interlink Them

When building multiple websites it makes sense to interlink
them, preferably from a home page link for maximum benefit.
This can be very beneficial if each of your websites is on a
different server, but be careful if they are hosted on the
same server, as the search engines will think you're
deliberately manipulating their results, and will most
likely prevent you from achieving higher rankings.

4. Write Articles

This is a very powerful method of obtaining a lot of
incoming one-way links to your site. By submitting your
articles, which include the all important resource box with
the link to your site, to multiple article directories you
can pick up backlinks from not only these article
directories but from other websites who pick up your
articles and include them on their website or blog.

5. Write Press Releases

Writing a compelling news-worthy press release about your
site or related topic, can also result in multiple websites
and news sources picking it up and linking to your site.
This is a very effective way of obtaining numerous one-way
links very quickly, but doesn't offer the long-term benefits
that articles do.

6. Create A Blog

Blogs are very easy to create with multiple websites
offering free services, so there is no excuse for not
creating a blog related to and linking to your main website.
You could post anything - your thoughts, articles, or
affiliate program reviews, for example, but make sure you
include a link to your site in the links section, and at the
end of each post if appropriate.

7. Leave Comments On Blogs And Guestbooks

You've got to be careful with this method that you don't
abuse it and start spamming other people's blogs or
guestbooks. Leave legitimate comments, and make it look like
you actually have something to contribute. For example, just
saying “Great Blog!” and then leaving your link is rightly
considered to be spam, and will also damage your reputation
in the long run.

8. Post On Forums That Allow Sig Files

Sig files are the line(s) that appear at the bottom of each
message and act as a discreet way of advertising your site.
You won't get a great deal of benefit in terms of page rank,
as most forums do not have a high page rank for their
threads, but you will build up a good number of links, and
as forums generally tend to get spidered by the search
engines regularly, they will follow the links to your site
and subsequently spider your site on a regular basis.

9. Write Testimonials

By writing and submitting testimonials to websites that you
have previously purchased products or services from, you can
get high-quality links to your site, often from the home
pages of the sites in question.

10. Buy Links

The final way to obtain incoming links is by simply buying
them. This can have a dramatic effect on your page rank and
subsequently your search engine rankings if you can get
links from PR6+ sites, however the only problem with this is
that most links for sale are often for a set period of time,
usually a month, and so you have to keep buying them to
maintain your higher page rank and rankings.

--Author notes to be included with this article at all times--

James Woolley is a full-time marketer who runs a website and
newsletter dedicated to helping people make money online
through internet marketing.

As long as you do not change or modify this article and
author bio in any way then you can use this article for free
on your website, blog or newsletter. I also request that you
keep all links active and clickable. Thank you.

--Author notes to be included with this article at all times--