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Saturday, July 01, 2006
How To Get Past Email Filters
How To Get Past Email Filters
By Anna-Marie Stewart
Email is the most widely and commonly used medium in internet marketing and therefor extremely important to our business. If your email doesn't reach your subscriber/customer/jv partner you're not likely to get very far.
Email marketing can be a lot of hard work, especially as, according to the averages, people need to see your offer AT LEAST 7 times before they "bite". Be consistent, get your mails out there, but also be responsible. The last thing on earth anybody wants is to be accused of spam. Spam accusations can hurt both you AND the website/product/program you're promoting.
The delivery of email depends on which anti-spam tools are installed on a mail server. I know that some marketers face some problems with delivery to AOL, Hotmail and Yahoo!. Bounced emails from Hotmail and Yahoo! Are usually due to full email inboxes. At worst, your mails won’t even reach the inboxes due to inbuilt spam filters sending them directly to the junkmail folders of the recipients.
Spam filters, especially the ones pre-setup, are getting very hard to avoid. You could, plain and simple, refuse to accept subscribers using free email addresses such as Yahoo and Hotmail. I’ve been there, done that, and found it to be a rather extreme measure. (Although, at the time it WAS needed).
Adding this to a sendout has helped me lots in the past:
---start----
In an attempt to avoid you missing our mails, I’ve found some info on how to NOT have it filtered out.
To make sure that "newsletter name" e-mails aren’t filtered into your "junk" or "bulk" folder, please add us to your list of trusted senders. Here's how:
Hotmail: Put our domain: "whatever.com" into your safe list. The safe list can be accessed via the "Options" link next to the main menu tabs.
Yahoo! Mail: If any of our emails get filtered to your 'bulk' folder, open the message and click on the "this is not Spam" link next to the "From" field.
Other providers: If your "newsletter name" mail is being filtered, try adding our domain from our emails 'From' or 'Reply-to' addresses to your address book or contact list. If this option is not available, try moving the message to your 'inbox' or forwarding the message to yourself.
If subsequent messages continue to be filtered, call or e-mail your ISP's tech support and specifically ask how you can be sure to receive all e-mail from us. Follow their instructions for white listing "newsletter name".
---end----
I also found this little snippet of (techie) info a while later which may help even more:
When delivering to AOL email addresses you need to make sure your SMTP service's domain can be verified using a reverse DNS lookup. For more information on this topic check out:
http://www.dnsstuff.com/info/revdns.htm
I've gathered together a few sites that I find very helpful when I’m writing my ezine, and sending mails to safelists etc. It`s quite amazing to see what actually sets spam filters off. Take some time to go through it all. Bookmark the sites. If you’ve ever wondered if your mail is getting through, you can easily check, just by looking for the trigger words.
Here are a few sites/articles that show you some of the words that are considered to be spam triggers:
The 3 first ones are 2 or 3 years old, but I'm pretty sure they’re still quite accurate:
http://www.iprofitsystems.com/articles/spamfilters.html
http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm
http://www.internetbasedmoms.com/ezine_killer.htm
This one's for the Microsoft junk mail filter:
http://office.microsoft.com/Assistance/9798/newfilters.aspx
This one I absolutely love. It's real fast, gives you a quick review of your mail onsite, and sends you an email with more information. I use it every time I send out a "marketing" email of any kind. It's most definitely one of the best "spam" checkers I've found.
http://www.lyris.com/contentchecker/
===============Resource Box===========
Learn the single greatest skill for real success!
Breakthrough book reveals how to end the cycle of
failure and meet your goals, again and again.
http://www.annamarketing.com/FTS/
-------------------------------------------------
This article is available for reprint in your opt-in ezine, web site or
ebook. You MUST agree not to make any changes to the article and the
RESOURCE BOX MUST be included. (c) 2006 AnnaMarketing.com. All Rights Reserved
--------------------------------------------------------------------------------
Making Money? Up For An Interview?
Focus: The Key To Success
32 Ways To Keep Your Kids Occupied
By Anna-Marie Stewart
Email is the most widely and commonly used medium in internet marketing and therefor extremely important to our business. If your email doesn't reach your subscriber/customer/jv partner you're not likely to get very far.
Email marketing can be a lot of hard work, especially as, according to the averages, people need to see your offer AT LEAST 7 times before they "bite". Be consistent, get your mails out there, but also be responsible. The last thing on earth anybody wants is to be accused of spam. Spam accusations can hurt both you AND the website/product/program you're promoting.
The delivery of email depends on which anti-spam tools are installed on a mail server. I know that some marketers face some problems with delivery to AOL, Hotmail and Yahoo!. Bounced emails from Hotmail and Yahoo! Are usually due to full email inboxes. At worst, your mails won’t even reach the inboxes due to inbuilt spam filters sending them directly to the junkmail folders of the recipients.
Spam filters, especially the ones pre-setup, are getting very hard to avoid. You could, plain and simple, refuse to accept subscribers using free email addresses such as Yahoo and Hotmail. I’ve been there, done that, and found it to be a rather extreme measure. (Although, at the time it WAS needed).
Adding this to a sendout has helped me lots in the past:
---start----
In an attempt to avoid you missing our mails, I’ve found some info on how to NOT have it filtered out.
To make sure that "newsletter name" e-mails aren’t filtered into your "junk" or "bulk" folder, please add us to your list of trusted senders. Here's how:
Hotmail: Put our domain: "whatever.com" into your safe list. The safe list can be accessed via the "Options" link next to the main menu tabs.
Yahoo! Mail: If any of our emails get filtered to your 'bulk' folder, open the message and click on the "this is not Spam" link next to the "From" field.
Other providers: If your "newsletter name" mail is being filtered, try adding our domain from our emails 'From' or 'Reply-to' addresses to your address book or contact list. If this option is not available, try moving the message to your 'inbox' or forwarding the message to yourself.
If subsequent messages continue to be filtered, call or e-mail your ISP's tech support and specifically ask how you can be sure to receive all e-mail from us. Follow their instructions for white listing "newsletter name".
---end----
I also found this little snippet of (techie) info a while later which may help even more:
When delivering to AOL email addresses you need to make sure your SMTP service's domain can be verified using a reverse DNS lookup. For more information on this topic check out:
http://www.dnsstuff.com/info/revdns.htm
I've gathered together a few sites that I find very helpful when I’m writing my ezine, and sending mails to safelists etc. It`s quite amazing to see what actually sets spam filters off. Take some time to go through it all. Bookmark the sites. If you’ve ever wondered if your mail is getting through, you can easily check, just by looking for the trigger words.
Here are a few sites/articles that show you some of the words that are considered to be spam triggers:
The 3 first ones are 2 or 3 years old, but I'm pretty sure they’re still quite accurate:
http://www.iprofitsystems.com/articles/spamfilters.html
http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm
http://www.internetbasedmoms.com/ezine_killer.htm
This one's for the Microsoft junk mail filter:
http://office.microsoft.com/Assistance/9798/newfilters.aspx
This one I absolutely love. It's real fast, gives you a quick review of your mail onsite, and sends you an email with more information. I use it every time I send out a "marketing" email of any kind. It's most definitely one of the best "spam" checkers I've found.
http://www.lyris.com/contentchecker/
===============Resource Box===========
Learn the single greatest skill for real success!
Breakthrough book reveals how to end the cycle of
failure and meet your goals, again and again.
http://www.annamarketing.com/FTS/
-------------------------------------------------
This article is available for reprint in your opt-in ezine, web site or
ebook. You MUST agree not to make any changes to the article and the
RESOURCE BOX MUST be included. (c) 2006 AnnaMarketing.com. All Rights Reserved
--------------------------------------------------------------------------------
Making Money? Up For An Interview?
Focus: The Key To Success
32 Ways To Keep Your Kids Occupied
All rights are reserved.
