Internet Marketing Basics

Issue Number 104
In this issue:
Welcome
Featured Article: Optimize Your Article – The Forgotten Strategy
Subscriber Comments
Featured Article: Looking For Targeted Leads? Then Follow These Steps

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Are YOU as successful as you should be?
Discover the Single Greatest Skill to Unstoppable Success

That Every Online Super-Tycoon Has… Focus

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Welcome to all, old and new! :~)

Well, it's back to normal articles instead of reviews this time, and I'm sure you'll like them.

But before anything else I need to say something about the promised winners of the slotads: Due to the whole new subscription thing I've had to scrap the winners list for this time, and start all over again. So if you want to win some free advertising from Not Just Another Ezine, then get those reels a-spinning ;)

Things have been getting hectic here, what with the new forum, the new look and the Real Life Marketer Interviews Volume II now finished and ready for sale here: http://annamarketing.com/2int.htm, there's been lots to do. Oh, and the affiliate program for the new ebook is also up and running, so if you fancy making 60% on sales of it, you're welcome to sign up as an affiliate here: http://www.annamarketing.com/jv/index.php

If you do join the affilate program, then send me an email and I'll tell you how you can get a free customised copy of Volume 1 to help with your promotion efforts

Don't forget, you'll find the forum here http://annamarketing.com/forum.

I hope you like the new look of the ezine and site. I also hope that you find it much easier to use now. All feedback is greatly appreciated.

May you be happy and prosperous in everything you do!

Until Next Time...
Anna-Marie Stewart


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Strangely enough, considering this is an internet marketing ezine, most of the votes for which book you wanted was my 32 Ways To Keep Kids Occupied. Fair enough, it's in the members lounge waiting for you to download it absolutely free. Enjoy!

We need YOUR interview! Please send us your interview for a weeks placement in the members lounge, we love to hear what you're doing and we really enjoy getting to know you better. (Remember to add your website url too.)

If you're unsure of how to send one in, the form is in the Members Lounge, along with all the other forms and stuff ;~)

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Business Marketing Bulletin -
Free resources, articles, tips, tools, affiliate programs and more. Learn the truth about internet marketing and building your own online business. Have some fun with our weekly Trivia Challenge for free advertising. Send any email to subscribe@seymourproducts.com or visit us at http://www.seymourproducts.com

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Optimize Your Article – The Forgotten Strategy
Copyright By Jaz Lai

It’s well known that article directory submissions are a great way to promote your site. But most people aren’t taking full advantage of this powerful promotional strategy. One of the best ways to use articles to increase traffic to your site and move your page rank up is to fully optimize them. Below are some tips that I use to achieve success online when writing articles.

1. Don’t just write an article and send it out blindly and hope that you will gain good results from it. Would you take out a shotgun, close your eyes and hope that one of the pellets hits something worthwhile during hunting season?

Watch your articles. Monitoring what happens with them, you may notice that some topics seem more popular than others. This is useful information. Once you know what people like, write more articles on that topic.

2. Track the content web sites that give you the most traffic, you can do this by logging into your web site control panel and check which URLs are sending the most traffic through your articles.

Take notes of the top 5-8 directories. Keep it in mind to send in good quality, informative articles to them on a regular basis for publishing. That way you should be able to use these web sites to drive traffic to your web site up a notch or two.

3. Another often overlooked way to promote your site and increase traffic, is to look at your statistics and find out what keywords are being used the most to find your site. Research these keywords and find out where you rank in the search engines for them. If you are not in the top 10 results then write another article about the topic. To optimize your article even further, try creating your own keyword anchor text links in the resource box that back link to the page that you want to show up in the results.

For example, if you have a web site called www.Ilovemybaby.com and your keyword is ‘baby skirt’, you can create your resource box as www.Ilovemybaby.com/babyskirt. This will be beneficial because of the increased incoming links to the page will give it a higher ranking and potentially put your article in the top 10 for that term, leading to even more traffic to your site.

Web site tracking is one of the most important components for monitoring your web site. Ultimately, by using tracking to your advantage, you can make your site a success. The same applies to article marketing. Optimize your articles and you will benefit from the results greatly.

===============Resource Box===========
Jaz Lai is an Online Home Business Expert where he created
$10,045 salesjust by sending out 5 emails without any list or
product. Click here to knowhow he did it
http://www.onlineearningmakeeasy.com/free-report
Further recommended resources http://www.jazlai.com
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This article is available for reprint in your opt-in ezine,
web site or ebook. You MUST agree not to make any changes
to the article and the RESOURCE BOX MUST be included.

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Subscriber Comments, Keep Em Coming :)
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Just want to say a quick thanks to all who re-subscribed, and especially to those of you who informed us of errors and so willingly played 'guinea-pig' while we fixed them. You're all great!

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Looking For Targeted Leads? Then Follow These Steps
Copyright By Jaz Lai

The following five important lead generation pointers must be considered by anyone looking to enhance their leads from their marketing efforts.

1. Your Audience: The very best marketing piece or sales presentation is useless if you do not project it to the right audience. It doesn't matter whether you are marketing on the internet, via direct mail or creating display ads. Targeting the right audience is critical.

In order to identify your target audience, you need to do a certain amount of research. Some of the questions that will lead you to uncover a thirsty market are; Who are they? What are their wants and desires? And what are their fears and inhibitions?

2. Product Benefits: When selling a particular product, it is important not only to know the product thoroughly, it is just as pertinent to know the various benefits of the product's features. It is these benefits that convince a prospective buyer to respond to your sales pitch and sign on the application form.

For this, a good technique is to enumerate all the possible benefits of a particular feature of your annuity and jot them down. This will not only help in selling more annuities, but will give a boost to your annuity lead generation as well.

3. The best way to market your product: In the case of a home based business, the response levels to marketing are often quite low. This is because your prospects have already been bombarded with a ton of advertisements selling annuities. So, it is most likely that he will hit delete on your piece or will simply ignore it.

A suitable alternative to frontline leads marketing is to create a "lead generator". The most common form of lead generator is an information product. It may be a booklet or a report in this case. However, this is not a product brochure; instead it is a report that works more like a sophisticated sales letter if written professionally.

So, as a substitute to advertising your business opportunity, you would be advertising the report in your lead generator. The secret is to use the lead generator as a means to secure the contact information of your prospective buyers. This helps you to construct a priceless list for which every home business owner would give their right arm.

4. Systemize: Irrespective of the fact, whether you use a lead generator or directly market your annuity, you must first systemize your marketing operations. Statistics say that on an average for every sale to take place, 7 contacts must be made. This means that for every lead generated, follow-ups should be in place beforehand.

5. Testing: When marketing to your leads, you should also consider testing your operation on a small scale. Once you have chosen your market and the way to generate leads, put out a small ads or test a fraction of the number of names from a well-selected list. If you fail to achieve the desired response rate, then you know you have not wasted a big sum of money. Also, you can spot the errors in your marketing system and fix them. With this miniature trial and error technique, you can cut your losses, build a profitable lead generation system and can then implement the same on a larger scale.

Therefore, a winning lead generation program is most likely to succeed when you target the right audience, discover your product's plus points, pick the right approach, follow it up and always test on a small scale (to de-bug your system).

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